We’ll glean UFCollective ownership projections in analyzing narratives as we anticipate the right mix of chalk, contarian, and everything in between for NFL DFS Week 7.

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Week 7 NFL DFS Ownership Projections: Quarterback

It’s lost on no one that the Niners allow a 300-yard passer pretty much every week, rankings No. 3 in total DraftKings points allowed to quarterbacks. It makes sense that UFCollective’s Friday release projects Dak Prescott ($7,300) as the highest-owned quarterback on the slate. … At a much lower price, Tyrod Taylor ($5,100) could near double-digit ownership with his own gold matchup hosting Tampa.

Josh McCown ($5,200) topped 3X value in consecutive weeks and gets a poor Dolphins secondary, yet he should still go contrarian because Jets. … Not the case for C.J. Beathard ($4,900), as a Kyle Shanahan QB is always a decent bet for at least medium-owned in a good matchup. The rookie QB should still avoid chalk, however.

Week 7 NFL DFS Ownership Projections: Running Back

The $2K price jump would scare people off Mark Ingram ($6,700) if he didn’t just put up 34 points. He’s priced below C.J. Anderson ($7,200), so Ingram’s going chalk and CJ’s going basically invisible. … Jerick McKinnon ($6,300) fared well, though UFCollective projects a major regression in ownership from last week in a game with a much lower Vegas total.

Pittsburgh just shut down Kareem Hunt in the run game, so Joe Mixon ($5,000) probably caps at medium-owned despite mint price for around 20 touches. … Jordan Howard ($6,400) gets the red OPRK eighth next to his name and should go contrarian, even though the Panthers won’t have Luke Kuechly.

Week 7 NFL DFS Ownership Projections: Receiver

Dez Bryant ($7,500) gets a juicy matchup in San Fran, so the Dak-Dez stacks will be all over the place. … UFCollective’s keen on Michael Thomas ($7,500) challenging Dez for top chalk, and the people do love their GB oppo receivers.

Gauging the Hundley Effect will be challenge heading into Week 7. Davante Adams ($5,800) saw more work and gets a cheaper price than Jordy Nelson ($6,800), so he should edge Jordy in ownership. Both probably avoid chalk, though Randall Cobb ($5,300) has been quieter of recent and may stand a better bet at contrarian.

Week 7 NFL DFS Ownership Projections: Tight End

UFCollective doesn’t project any real runaways in TE ownership for Week 7. Matchups and recent target volume to line up for Delanie Walker ($5,800) and Kyle Rudolph ($3,800) to at least sniff double-digit ownership. 

Ed Dickson ($3,500) crashed back to Earth in Week 6 and should go completely abandoned, though his volume of routes run and air yards present a high ceiling with Cam Newton slinging it, even in the absence of major negative game script. … Positive game script evaporated Tyler Higbee ($2,700) last week and should cap his ownership in the low single digits.